Color of the Year: Blue

Pantone Declares Another Year of Blue

By Jessica TestaDec. 4, 2019

Can the latest color of the year help people feel better? Or just help sell a lot of stuff? 

It’s blue.
It’s blue.Clockwise from top left: Acielle Tanbetova for The New York Times; Justin Sullivan, via Getty Images; Adam Berry, via Getty Images for IMG; Valerio Mezzanotti for The New York Times; Andrew Scrivani for The New York Times (blueberries)


“Many of us,” the color company said in a recent presentation, feel anxious, “completely overloaded and perpetually stressed.” The antidote, according to Pantone’s swatch psychologists? Blue. Specifically: Classic Blue.

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Author: Mark